You all know I've gone a little bit undie crazy recently. I've been enjoying this lingerie series I've been putting together, so I was super happy to find out about Pull-in, a French underwear brand. Famous for their bold prints, Pull-in have plenty of celeb fans including The Saturdays and Madonna's daughter Lourdes.

I think anything from this range (they do leggings and also boxers for men too) would be a pretty cool gift for someone you know, and I'd be lying if I said I didn't want to treat myself too! Apparently Pull-in have 12 global concept stores all over the world in cities like LA, New York and Paris. I was surprised at that because I haven't seen it before in UK stores and I know there isn't a store in London. Don't know what's up with that! There are several stockists online though, including Black Leaf and Street Fusion. A pair of knickers retails for just under £20, a bra & knicker set for £53 and mens boxers for just under £30. I'm quickly learning that with underwear you really do get what you pay for. It may be pricey but go cheap and you'll regret it! Sizes range from XXS-L.

Something else: when I found Pull-in I was surprised to hear that all their underwear features a waistband with 10x stretch! Further reading uncovered that it's actually the same material that's used in snow goggles! Sounds pretty comfy to me.

This stuff is so up my street. I love the berries set (pictured top left) and the cupcake knickers (pictured bottom right). The icons set (top right) actually made me laugh out loud. What next eh? I love the pop culture references on Pull-in's range though - the boxers have some absolute corkers! From hotdogs to Superman. I love it.

Thanks to Rebecca at Coffin on Cake PR for hooking me up with this, was sad I couldn't make their Press Day - looks like they're much to my taste :)

Happy Thursday kids!